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Operations Management is very similar to a symphony. Just before a classical symphony starts, there is the chaotic sound of every instrument being tuned and tested. It sounds chaotic because each musician is working...
There is a potential customer base for department stores — but these customers are not old enough to drive or shop online. The holidays are a time when young shoppers need a way to...
There are good reasons why high-end retailers equip their staff with a Mobile Assistant. These hand-held devices change the game when loaded with the right software. Service Customers take remembered levels of service into...
Sporting goods retailers know all about competition, because they sell the equipment to compete in many different arenas. It’s difficult to compete with huge sporting goods chains without using the advantage that local retailers...
Customer Relationship Management should rate high with both customers and retailers, because this is an essential relationship for both. But each party involved with CRM has differing expectations. Customers probably don’t even think in...
By now, US retailers should have their stores ready with the capability to process cards using the EMV chip. By doing this, they are complying with government regulations aimed at getting in step with...
Mobile marketing. Social media. If you could do a survey of your footwear customers, how many people would say they have smartphones and use at least one form of social media? Most of them...
Many wholesale businesses look good for a year or two but end up failing. Why is this? Many times it is because the wholesale management team lacks the tools it needs to be effective....
There may be some who would say that the most important moment in marketing is the point of sale, because that is when the commitment of purchase is made. But while that is an...
Weather affects retailers, and its impact is particularly felt by apparel retailers because the climate determines the wardrobe to a great extent. This recent article on Footwear News about the impact of weather on...
