Customer Relationship Management (CRM) Software
Part of being a manager of a retail business is being able to maintain a steady customer base. Whether you rely on bringing new customers in to purchase your specialty products or you’re going for a business that has a healthy flow of returning customers to buy consumables and common items, you need a system in place to store information about customers and use it to your advantage. ChainDrive’s retail management software package is centered around a database that’s capable of storing information on customers collected at the point of sale. With the Customer Relationship Management (CRM) component, you can analyze this data and use it to make the right decisions moving forward.
CRM captures customer data from all channels. Information from online sales, in-store purchases, or even from mobile interactions can be stored and organized in the database. Once you have this information, you can look up customers in real-time to find relevant contact information, purchase history, and more. With the ability to analyze, tag, categorize, and filter customer data, you can create specific views that help you understand important information about customers. You can even generate reports on customer profiles.
Once you’ve made decisions based on analysis and reporting of customer data, you can use the software to take action. CRM supports gift cards and loyalty programs, and it includes all of the tools you need to create a customized marketing campaign designed for your customer base. You can match the perceived needs of your customers with adjusted prices, special offers, and more.
CRM helps you define how best to keep your customers coming back and gives you the tools you need to make it happen. Pick it up today!