Clienteling Like Your Customers Want
Customers are people, and people like certain things. People like to know that their preferences can be considered. People like reliability, knowing that an expected service is going to be there. People like to be loyal shoppers when their loyalty has obvious benefits. This used to be called Customer Relationship Management and now many call it Clienteling. Whatever it is called, it makes the shopping experience profitable for retailers and shoppers alike.
Customers have choices today. They no longer are limited to shopping in their neighborhood. Instead, anyone with access to the internet can shop anywhere in the world at any time of day or night. This shift in consumer culture must be recognized by retailers. The shift in consumer culture demands a seamless shopping experience at every touchpoint and ChainDrive has been designed to provide exactly that.
ChainDrive does this by providing a single source omni-channel software that is fully integrated. The components work together seamlessly, leveraging a centralized database. One perfect example is the CRM/Clienteling component. This enables the retailer to capture and coordinate every touchpoint along the sales funnel in real time.
Customer Experiences Are Key
As an example, consider a customer named Mary. Mary has visited the store in the past and knows there are towels available on the shelf. But Mary knows she can order towels from a big-name competitor and have them shipped overnight. Why should she travel to the brick-and-mortar store when she can stay home and shop online?
If Mary had researched towels on your website, or towels on your page at the big-name competitor, that data would be captured and available. If Mary had signed up for a loyalty club and asked for notifications of promotions, a targeted marketing message could be texted to her phone offering a discount on towels with a scannable barcode.
Mary could even come in the store and feel the towels to see if they are what she wants. If she wants those towels in a different color, a sales associate equipped with ChainDrive on a mobile device could order them for her, have them shipped to her home or the store for pickup, and complete the purchase right there. Do you think Mary would like that? We do.
ChainDrive CRM/Clienteling software makes it possible to give customers what they want by providing the tools retailers need to manage their business profitably.