The Key To Personalizing Your CRM/Clienteling
As customers get more sophisticated technologically, their expectations rise. They are accustomed to personalizing their newsfeeds and other accounts and know that it is possible to have personalized service from retailers as well. So how can you offer your customers the personalization that moves them from casual shoppers to committed clients? By utilizing ChainDrive CRM/Clienteling software and the professional services that come with it.
Tools That Integrate Effectively
A company that does not integrate all the information in a customer’s account is a company that looks bad. With ChainDrive’s centralized database, all the information in every channel is integrated in real time. That means a shopper who is in the store can ask about getting targeted promotions by text instead of email and the sales associate can change the mode of contact instantly. The shopper could immediately get a text about an available promotion code and use it before leaving the store.
Without software tools that integrate data in real time, that same shopper would be told that it takes a while before the change takes place. That shopper loses out on the promotion and gets unwanted emails as a reminder that your technology is not up to date. Every email is an irritant instead of an incentive.
Training Your Staff Professionally
This type of personalized service takes a combination of software tools and trained staff. ChainDrive’s CRM/Clienteling software is accessible on a mobile device, so sales associates are able to utilize every feature if they know how. That’s where ChainDrive’s professional services can provide the support to train staff to be confident in their abilities and equipment. Confident sales associates are able to access information, make suggestions, and provide the personalized service that keeps customers coming back to your business.
Trusting Your Training and Tools
When the shopper is bombarded by sales associates desperate to meet a quota, it’s as irritating as the email that should have been stopped immediately. Customers want to be listened to and respected, not seen as KPIs to be collected. When the sales associate has been trained to use ChainDrive CRM/Clienteling software effectively they are free to offer the service that the customer actually needs instead of pressuring the customer to sign up for something that meets a quota. The end result of accurately personalizing the services a customer receives is loyalty.