Treat Your Customers Like Clients
The term “clienteling” sounds kind of like a buzzword that has little meaning. So many words are empty of definition for people that communication requires defining new terms. In reality, the process of moving customer relationships into personalized connections is the process of treating your customers like clients. This deepens the connections between retailer and customer and does move customer relationship management into clienteling.
What CRM Does
ChainDrive CRM is the best way to handle all the data that a good customer relationship management strategy needs to be able to incorporate. With ChainDrive CRM, you can do all this and more:
- Look up a customer’s information from anywhere in the store so they don’t need to stand in line at the service desk.
- Capture data from every channel a customer visits so you have a comprehensive view of buying patterns, behaviors, and trends.
- Gift card and loyalty programs are easy to update and track.
- Reports on customer profiles enable you to easily create custom marketing campaigns, perform RFM (Recency, Frequency, Monetary) analysis, and match customer needs with product plans & offerings.
- The ability to tag and filter customer information gives you the power to categorize and analyze that information quickly.
All these functions equip your staff with the ability to treat each customer who asks for help like that customer is a client instead of a random shopper. A personalized connection is empowered by knowledge.
What Clienteling Will Do
ChainDrive CRM gives your staff knowledge of the customer. They can see past and present orders so that questions can be answered and suggestions for appropriate purchases can be made. Cross-sell opportunities are not the only thing that people want, however, and some do not like to feel pressured to buy. The more information an associate can pull up when interacting, the more personalized that interaction will be.
Tech tools and the training to use those tools will enable your staff to engage, inspire, and connect with customers because they can treat those customers like clients. Clients have a greater commitment to a company because the company has a greater commitment to the client, and ChainDrive equips your company to demonstrate a greater commitment to your customers so that the promotions and rewards of shopping at your site and stores are worth being loyal. Take your market from occasional shopper to regular customer to feeling like a valued client with ChainDrive CRM/Clienteling.