Customer Relationship Management (CRM) Software
Retail customers expect a certain level of quality in the services and products that the stores they frequent have to offer. It is the duty of the retail manager to ensure that his or her business is able to provide customers with the support and the merchandise that they need to accomplish tasks in their daily lives. Building up a solid relationship with your customer base will increase the reputation of your business and improve your sales and overall success. ChainDrive’s retail management software package includes a Customer Relationship Management (CRM) component designed specifically to help you accomplish this goal.
All customer data collected at the point of sale or anywhere else is stored in ChainDrive’s centralized database, which can be accessed in real-time from CRM to look up information about any individual customer or group of customers. This database helps you in a number of ways; it can store contact information that you use to reach out to customers with special offers and marketing campaigns, and it can also store customer buying patterns and trends for you to analyze in order to come up with a more efficient business strategy based on your customers’ interests.
CRM software supports the creation of customized marketing campaigns to help keep your customers interested and involved. You can send special offers, contests, coupons, polls, surveys, and more through SMS technology in order to contact people on-the-go and give them a reason to shop at your retail location.
Use Customer Relationship Management software to build up your business’s reputation and keep people coming!