Do You Really Know Your Customer?
One of the more amusing intergenerational discussions involves technology. It is amusing because most people don’t sit down and think about how technology has changed in their lifetime until a younger person wonders what a once-familiar item is used for. For instance, one family renting a funky little log cabin on vacation discovered an 8-track player in the living room and the teens were flabbergasted. Their music was all in the cloud, with anything they wanted to hear available on their smartphone.
Today’s retail customer is accustomed to that availability of information, and it affects their buying habits. ChainDrive has researched these habits and come up with 10 Tips For Retailers On Meeting Today’s Customer Expectations. Our integrated retail management solution was designed to help retailers really know their customers in every aspect, and one of the top ten expectations is competitive pricing.
Pricing information is available to anyone with a smartphone, and just like the teens who thought 8-tracks were limiting, consumers now expect to be comparison shopping wherever they are. That means your pricing needs to be transparent at the point of sale and promotions consistent across all channels or there will be problems at the cash register when the price that comes up is not what the customer expects.
ChainDrive Price Management allows you to analyze your current database so you really know your customer’s buying behavior. With the integration of all the components, you can compile and compare across all channels until you are confident your pricing is integrated and optimized. You really know your customer and they show their appreciation by coming back to you once they have researched all their options.