Keep Holiday Merchandising Displays Simple And Effective
This is the time of year that can make shoppers go into a zombie-like state of mind because their senses have been overstimulated. Merchandising displays can become things to ignore, simply because there’s too much to look at. How does a retailer effectively display their product without adding to the chaos and risking the shopper moving past your stuff to keep their sanity?
Simplicity Is Engaging
In a welter of holiday overload, a simple background is an effective way to draw attention. The eye is drawn to the difference and the background gives the items displayed an effective frame, much like the white spaces of the page make it easier to read the many words. If this empty space were not framing the words, it would be much more difficult to read the content.
The restful emptiness of a simple background emphasizes what is in front of it.
Simplicity Is Effective
Merchandising displays are complicated things, even when they seem to be a simple vignette against a plain background. This is because the selection of items being displayed should be part of an entire merchandising plan that is integrated into a comprehensive retail management dynamic. What the eye sees is simple, but what is happening is part of a multi-layered process.
This management process is dynamic, because it is constantly changing. To keep track of all that is happening across the many channels of a retail business and throughout the various layers sounds like it could be incredibly complicated, but the right software makes it as simple as the background of an effective holiday display. ChainDrive Merchandising is one component of a complete integrated retail management software solution that operates in the background to effectively accomplish your goals.