Merchandising Needs Analysis To Succeed
One of the constant challenges in Retail Merchandising is making sure the right product assortment is where the customer will find it for purchase. This challenge is met when all the data regarding inventory and supply is accessible and can be analyzed along with the data regarding the customer.
If the person in charge of merchandising is only able to see part of the information, that person is making decisions blindfolded. Data needs to be accessible from a wide variety of sources:
- style performance
- related actions
Data Viewed Intelligently
But the best data in the world isn’t going to be much use if it cannot be viewed intelligently. The ability to access, sort, analyze, and re-sort that data is what allows the viewer to make sense of the reports. Keeping track of information and making sense of crucial, relevant data is what a well-designed analysis and reporting tool should do.
For example, ChainDrive’s leading-edge Retail Merchandising Software enables user-defined attributes to be assigned to your data. Categories can be styles, brands, collections, seasons, or whatever groupings are being monitored. This flexibility allows performance monitoring to be tailored to the unique setting without limiting future assessment in changing conditions.
Successful merchandising is the result of intelligent use of data gleaned from a variety of sources to purchase, allocate, and replenish inventory that is exactly what the customer wants, when the customer wants it. ChainDrive provides the tools and the support to handle your merchandising data accurately and effectively. This keeps sales healthy and your retail business successful.