Mix Up Your Merchandising Tactics
The classic merchandising mix is focused on stocking your store with a carefully curated blend of the items your customers know they want plus the items they could potentially buy. This mix of products needs to be presented with creativity so that the shopper is inspired. That means the way you display your merchandise mix should be carefully curated, too.
Choosing Your Best Mix of Inventory
The secret to a merchandising mix that will sell lies in the process of knowing your customers and your vendors well. ChainDrive’s Integrated Retail Management software equips you to do both because the centralized database stores all your information in one secure place. This enables analysis that is far more effective than was possible in the past.
Customer purchasing trends can be evaluated and anticipated. Multiple vendors for individual products can be viewed accurately. The data that provides your insight into the best mix of inventory for your business needs to be easy to analyze and ChainDrive provides the software and the support that equips you for this essential step.
Choosing Your Best Mix of Display
Your customers interact with your business in many different ways. Third-party web marketplaces, social media like Facebook or Instagram, and your own website all play a part in the way your brand is experienced. But the most effective way to evaluate a potential purchase is by coming into the store and touching it. The way you display your products affects the way your customers interact with them and you can mix it up for the most effect.
- Consider adding some technology to a display of product by placing a self-help kiosk where shoppers can look up more information on what they see.
- Feature the top “likes” from social media with screenshots of reviews from the site among those items.
- Take advantage of the weather your customers are experiencing by planning for it. Impulse buys can be featured during a heat wave, for instance, and marketing content can be created ahead of time so that graphics, emails, etc. are ready to go.
- Pull out your phone and take some pictures of your store as the shopper sees it. Does it look like the kind of place your target customer likes to be? A good CRM analysis will help you see where you can mix in the right elements.
ChainDrive is designed to help retailers go beyond getting their merchandising mix right by equipping you to manage your business effectively in everything.