Can Your Retail Staff Do These 10 Things?
One of the biggest advantages to equipping retail staff with ChainDrive’s Mobile Assistant is in instant increase in efficient, personalized service for a customer seeking help. What steps do your staff people have to go through right now to do one these 10 important things for a customer?
- See the real-time availability for an item chain-wide, along with size and location.
- Get a complete product description along with an image and the price.
- Find a desired product by description, style, or product code immediately.
- Reserve a desired item at the customer’s preferred location.
- Transfer an item from another store and have an email confirmation.
- Instantly retrieve a customer’s current account with complete, detailed information.
- Create an account, update, or edit customer information at their request while they wait.
- See past purchases and returns history for instant reference.
- Leverage purchase history so that cross-and upselling is facilitated.
- Access smart search and filter capabilities for any question that comes up.
At one point in time, these services were not within the capability of floor staff. Any customer or helpful associate would need to walk back to the service desk and hope for the best. The service desk might have been limited to calling the back office or waiting for another store in the chain to answer the phone. Some customers would have been sent across town to find the item they wanted. But that doesn’t work for today’s retail marketplace.
Equip Staff To Compete
Retailing is a competitive business. Today’s retailers, though, are not just competing with other retailers across town. Any customer with a smartphone can stand in one store’s aisle and access their own account. They can also search for an item, read reviews, order that item, and pay for it on a different retailer’s website.
But a customer with a smartphone doesn’t have the same depth of knowledge a well-trained sales associate has about their inventory. And if that well-trained sales associate is equipped with a tablet or mobile phone that has Mobile Assistant capabilities, there is access to every one of the answers a customer might seek.
The retail landscape is service-driven because customers have access to multiple sources of products and the information they need about those products. The difference that makes the sale is often a person who can provide more information than the technical details on a spec page. Many consumers want to talk to a salesperson who can clarify and answer their questions before they make a purchase, and ChainDrive Mobile Assistant can make that happen.