3 Reasons Why Retailers Should Offer Free Wifi
The widespread use of smartphones across all age groups and demographics has instead brought mobile marketing into the category of accepted business operations, and the presence of wifi in a retail store is an acknowledgement of that reality. But is it a good strategy for a retailer to add the challenges of providing free wifi to an already busy operation?
Here are three reasons to consider before deciding that providing free wifi is not for your retail business:
- When free wifi is available, customers tend to stay longer and research more while in the store. This increases the potential of conversions and allows for additional interaction and future visits.
- When free wifi is available, an omnichannel shopping experience is ensured. Retailers who integrate inventory and enable things like instantly ordering a desired item with shipping to the store or home.
- When free wifi is available, a network for marketing purposes is within your control as a retailer. Beacons, virtual coupons, targeted promotions, and more, are potential enhancements to the brick-and-mortar experience.
Mobile Marketing Is Enhanced By Free Wifi
Having the wireless technology in place to utilize your mobile marketing campaigns is a great idea, but the software solution you choose for that mobile marketing is equally important. Look for a mobile marketing that integrates seamlessly with the rest of your retail management software so that no data is wasted. It’s now possible for retail management to be completely integrated from end-to-end and across every channel with software solutions like ChainDrive — there’s no reason to settle for anything else.