ChainDrive’s Mobile Marketing helps you reach out
One of the ways in which technology has improved business over the past handful of years is through its ability to connect remote parties with one another. Instead of relying on catalogs and in-store advertisements, retail professionals can now reach out to customers in a variety of new and exciting ways. ChainDrive’s retail management software package is a system built with exactly this in mind. Our Mobile Marketing component puts you in the driver’s seat and allows you to use customer information to reach out, provide new offers, and customize your advertisements and sales to the customer base’s interests and needs.
With customer data collected at the point of sale, you will be able to develop a cohesive database of customers and their relevant buying patterns and other information. You can also collect contact information so that you may reach out to these customers with new and exciting offers and other opportunities. Mobile Marketing will help you look at your customer data and determine what kinds of offers to put out. If a certain product is highly popular, you might want to bundle it with a less popular one as a package deal. If you anticipate that customers will soon be interested in buying a product, send out a reminder or even have a sale on it.
You can contact customers via SMS with information about sales. You can also send digital coupons that can be redeemed at the checkout lanes directly from their phone. Mobile communication is also a great way to glean more information about your customers. By taking polls, holding surveys, and providing incentives (such as the aforementioned coupons) for customers to participate, you can develop a stronger understanding of your customer base and what they want. You can even hold contests with prizes to keep customers engaged!
Mobile Marketing promotes a form of customer interaction that is mutually beneficial. It will improve the reputation of your business, satisfy your customers, and give you more information to use in improving your business. Pick it up today and see how you can build towards a stronger retail business!