Don’t Miss The Mobile Marketing Bandwagon
Sometimes a marketing trend looks like it won’t keep going strong long enough to get any return on a retailer’s investment, but the mobile marketing bandwagon has proven to be more than a trend. This means that if your retail business is not prepared for your customer’s mobile shopping expectations, you will miss a profitable opportunity.
Know Your Customers
Know your customers by providing ways to opt in to opportunities for discounts and special offers in exchange for sharing their data and preferences. For instance, a display in the store can offer a discount when they text your keyword, and that discount can be used immediately by showing their phone to the cashier for scanning. Offer opt-in programs for targeted coupons and exclusive offers then use the data collected to analyze your current mobile marketing practices and improve them.
Maximize Your Mobile Marketing
Maximize your mobile marketing by keeping all your channels synchronized and current. Customers are already using their phones to compare prices online while they are in your store so make it easy to be the best choice. The more interaction a shopper has with your business, the more engaged they will be and this drives sales.
Interact With Your Customers On Their Terms
Interact with your customers the way they want you to. Using an integrated software like ChainDrive’s Mobile Marketing gives the flexibility to tweet offers to the shoppers who ask for instant updates and email the shoppers who would rather not be interrupted. Your campaigns can be customized to be the most effective — that fine line between a reminder that results in sales and annoying a customer who decides to go somewhere else doesn’t get crossed.
Mobile Marketing Isn’t A Trend
The mobile marketing bandwagon isn’t a trend. It’s an opportunity to positively connect with your customers.