One Simple Way To Encourage Mobile Opt-Ins
When a customer opts in to a loyalty program, they are giving permission to be contacted for future marketing offers. This permission granted shouldn’t be abused by a landslide of bulk generic messages, but with ChainDrive Mobile Marketing, the opt-in can be honored with specific offers suitable to the individual customer. The data collected in polls, contests, and point of sale all hold vital customer relationship management insights.
If your store offers good wi-fi connections and your store’s website is optimized for mobile, you stand a good chance of having customers in your store who are actively engaging with your site at the same time. This is a great opportunity for instant feedback, in-store specials, and events.
Make A Mobile-Only Offer
One simple way to encourage customers to opt into mobile marketing is by offering discounts that are only available from their device. Whether you choose to have a site-only sale where discounts only apply when purchased from a mobile device or a coupon that has been sent to a smartphone in response to a text, the understanding is that they are now opted into your mobile marketing strategy.
The potential flexibility of mobile marketing holds great promise for the future. Customers become interactive wherever they are, and individualized offers provide incentives for greater loyalty. But since customers have also shown irritation where they feel invaded, marketing messages need to be carefully edited for greatest effect.
Rewarding the exchange of customer data for special offers has been proven to ease the sense of invasive marketing tactics because permission has been obtained and value has been added to the exchange. ChainDrive’s Mobile Marketing has the tools to create the customized solutions that keep everybody happy.