Ideas for mobile marketing campaigns
One of the new and innovative ways that retail businesses can reach out to their customers is through the use of mobile marketing. Being able to contact people on the go with pertinent information about products, offers, and other retail-related news is a great way to generate interest and loyalty among your customer base. You can promote unique campaigns through SMS and get people involved in your business. Here are a few ideas of how to use mobile marketing to your benefit.
- Sales and discounts. You can use mobile messaging to send unique bar codes embedded into the text that customers can redeem at checkout for exclusive deals on products or bundles. Having your customers feel rewarded for being connected with your business will entice them to be loyal to your retail locations.
- Contests. You can promote a contest where the winner is awarded with free products or big discounts. It could be a trivia question, or just a random draw. Either way, it will make people want to give you their number and get connected for further communication via mobile marketing.
- General alerts. You can use mobile messaging to announce the launching of new products, an opening of a new location, or a particularly important sale. This will attract more people to your stores and get sales moving quickly.