Mobile Marketing Is Here To Stay
mobile marketing is here to stay. In fact, the recent FCC Auction 97 proves that wireless applications are profitable — profitable enough to invest almost 45 billion dollars just to get the licensing for the bandwidth. Companies know that having control of more bandwidth means they can offer more services, and those services will bring profit back to the company.
Why are wireless services so desirable? Because people love their smart phones and all other mobile devices.
Retail & Mobile Marketing Are Perfect Together
Jumping on the mobile marketing bandwagon makes sense because your customers are already on that wagon and you can easily engage them in targeted campaigns. Direct marketing messages can promote in-store discounts, barcode coupons can be scanned and redeemed at POS, special offers can be promoted, and more.
ChainDrive Mobile Marketing uses the technology of SMS text messaging to instantly engage consumers for contests and polls so valuable feedback can be immediate. Since it integrates with the centralized database, customer relationship management is efficient and effective. Marketing can be personalized and welcomed as opt-ins allow each person to decide how much contact they prefer.
Most of today’s retail customers are in motion — mobile marketing is the best way to get their attention and engage them with meaningful promotional campaigns.
When billions of dollars are being spent to secure licensing for advanced wireless applications in one country, it’s a safe bet to say that the rest of the world is probably going to be just as interested. We know that the consumer is going to be using their mobile devices to do many things, so the retailer who utilizes mobile marketing to reach that consumer is going to have an audience ready to respond.