Mobile marketing and the growth of your customer base
Retail chains and locations that reach out to their potential market and continuously make efforts to produce growth in the size of their customer base experience the most success in the market because they work hard to attract business. There are many ways to get the word out about your business and what you offer to the community – from ads in the paper to signs across town, businesses have been doing this for decades. With recent technological advancements, mobile marketing software has also become a viable option for promoting customer base growth and involvement. And it’s not just texting about your new products or discounts, either – you can encourage interaction between the customer and your business with offers such as opt-in marketing.
All you have to do is set up viral advertising, either in-store or online, offering a special deal or discount if a customer texts a certain keyword to a number that you’ll manage. Once the customer has “opted in” and texted this keyword, they will be eligible for discounts immediately and can redeem their reward at the retail location they’ve contacted.
Offering an incentive for participation in your retail location’s offers and activities will get the word out about your store and it will encourage customer loyalty. The more interaction your customer has with you, the better they will remember you.
Mobile marketing has revolutionized the way that people hear about offers and opportunities around the world. With opt-in marketing and other mobile tools, you will definitely notice a growth in yoru customer base and loyalty.