Mobile Marketing Software Helps Connect With Customers
The rise in popularity of mobile devices, SMS technology, and Internet-based marketing and advertisement has led retailers to think about their strategies for attracting and retaining customers in new ways. Instead of relying on ads in the paper and in-store signs and offers, retail managers have been looking into new and unique methods of contacting customers and enticing them to shop at their retail location(s). ChainDrive’s retail management solution is a software package that contains a variety of components designed to handle specific areas of business. The new Mobile Marketing component helps retail managers contact customers on-the-go with important information, special offers, and much more.
The ability to reach out to customers outside of your physical location(s) is useful in a couple of ways. Primarily, it provides customers with a reason to shop at YOUR store(s) – extending offers and reminders through SMS technology and similar mediums of contact will put your business fresh in the customer’s mind. You’ll also be able to develop a reputation as a business that cares about its customers when you reach out to contact them in new ways. You can collect their contact information at the Point of Sale and use it to advertise new products, sales, special deals, and other exciting opportunities.
Mobile Marketing software is also very useful for the collection of meaningful information that may help you make better decisions about your business. You can hold contests, take polls and surveys, and ask questions that will help you gauge your customers’ interests and proclivities. Along with the analysis of buying patterns, this data will allow you to make the right changes in stocking, pricing, and organization to maximize your profit.
Get Mobile Marketing software for your retail business and reach out to customers in the best way possible!