What Good Is Mobile Marketing?
When most (if not all) of your customers carry a phone that can receive text messages, it makes sense to utilize that opportunity for engagement. ChainDrive Mobile Marketing enables you to instantly connect with your customers through SMS text messaging. This gives you a way to expand your marketing and immediately reach your base.
Since the relationship you have with your customers relies on accurate information, Customer Relationship Management tools are part of ChainDrive’s platform. The integrated approach to handling data enables you to capture, track, and manage all consumer data efficiently and effectively from every channel. You get a complete picture of shopping history and habits. Your customers can opt into the things that interest them, like discounts they can obtain while in the store or contests where texted keywords automatically enter the user for a chance to win. These real-time offers are instantly redeemable, benefitting your customers. They also are an excellent source of new customers to add to your database for future promotions.
Collecting all sorts of information about your customer preferences does no good unless you can actually figure out what those customers will buy. With the Voting/Poll feature, you can ask them and get a response immediately. Valuable insights can be added to your analysis of buying trends so that business decisions are perfect for your targeted audience.
When you have the data you need to make intelligent marketing decisions, mobile marketing is a perfect way to engage your customers. Virtual coupons can be sent with an embedded barcode that can be scanned at the register. New products, in-store specials, alerts or reminders can be sent according to the preference of the consumer. Since ChainDrive is a completely integrated approach to retail management, customer accounts can be instantly updated for changes in what they would like to see or the mode of contact they would prefer.
The advantage of SMS text messaging is the immediacy of contact. As soon as the message is sent, it can be seen and responded to. If the customer is busy, the text remains available for a quick glance at the next opportunity. Links in messages can be clicked on right away and items can be purchased with the offer no matter where the customer is at the moment.
So, what good is mobile marketing? With ChainDrive Mobile Marketing, you have customer connections, marketing intelligence, and optimal engagement. That’s as good as it gets.