When using mobile marketing, location targeting is key
ChainDrive offers retail professionals a comprehensive software package that leverages a Mobile Marketing feature to increase sales and develop a larger and more loyal customer base. Mobile Marketing is highly effective at announcing new products, holding campaigns, taking polls and surveys, and much more. With that being said, it isn’t as simple as it might sound. Sending mass messages to customers and potential customers nationwide will not have the same effect as a campaign that uses more strategy and planning. A recent study published on Mobile Marketer suggests that location targeting is the key to mobile marketing. The article explains:
“The Location Powered Mobile Advertising Report found that all location-based strategies exceeded the industry average click-through rate of 0.4 percent, with geo-aware campaigns leading with a one percent click-through average. For the report, Verve reviewed over 2,500 mobile campaigns run across its location-based ad platform in 2012, with the findings reflecting the state of premium location-based mobile ads.”
Adding location information in a mobile marketing campaign gives customers less work to do – they can enter in the data you selected with their mobile device with a single click and find out how to get to a store. Instead of forcing them to look up the nearest location to them, you can give it to them with just a little bit of extra work. This tactic also makes the entire interaction seem more personable – people are going to like hearing from their local business rather than from the corporate headquarters.
Marketing is all about appealing tot he customer and offering them the information they need to make a decision that benefits both of you. Use location targeting in your mobile marketing endeavors and see what a difference it can make!