Who Does Your Mobile Marketing?
If your mobile marketing strategy does not include a team who can interact with the customer in real time, your mobile marketing strategy is insufficient. It also will lack power if the tools to create dynamic campaigns are missing. Why are these things important? Because consumers are people and people like to feel connected and valued.
A Mobile Marketing Team That Is Responsive
Mobile marketing is a great way to capture customer data because opt-ins are instantly rewardable. Offering discounts in a store display for customers who text your keyword and join your loyalty program is immediate gratification at the register. Contests and polls engage customers and provide insight into buyer’s preferences. But Customer Relationship Management goes two ways, and somebody on your side has to be prepared to engage the customer who has questions or feedback.
But Customer Relationship Management goes two ways, and somebody on your side has to be prepared to engage the customer who has questions or feedback. The result of instant interaction is a customer who feels valued. Offering a feedback survey with an automatic reward can even give a negative experience positive memories.
A Mobile Marketing Team That Is Equipped
Marketing teams are notorious for creative brainstorming but they can’t do much unless they have the tools to carry out their creative campaigns. ChainDrive Mobile Marketing Software is completely integrated to POS and CRM so data for analysis to customize campaigns is accessible. Other features are designed for action:
- Send Alerts and/or Recurring Reminders
- Reach New and Existing Customers Anytime/Anywhere
- Quickly Grow your Opt-in Marketing and Customer Database
- Instant Notification of Special Offers using SMS Text Messaging
- Send Messages and/or Virtual Coupons for Store Discounts
- Send Coupons and Promotional Barcodes Scannable at the POS
- Capture Buying Patterns and Trends