Give Customers What They Want How They Want It
It isn’t enough to only have a brick and mortar store, or only a website. Most of the customers who walk through your doors have done some online comparison shopping, and most of the visitors to your site would like to be able to visit your store and see the product. A lot of consumers appreciate the convenience of picking up an order at the store so they can immediately make a return and re-order if they need to.
Walter Loeb’s recent article in Forbes looked at Why Stores Matter So Much To Macy’s In The $65 Billion Battle For Millennials.
In a nutshell, “the store was still an important cog in the wheel that serviced a specific sale.” This is because customers like to have that omnichannel experience when shopping. They may try things on in the store, go home and research the best options online, and order it for home or store delivery. Others will have almost decided on a product but want to try it on in a dressing room before committing. Macy’s is aggressively pursuing the omnichannel format and confident this is their best retail strategy.
ChainDrive’s Web Order Fulfillment component allows you to offer that omnichannel format to your customers. You can fill an order from your website by sending it to any of your physical locations or ship it to the customer’s home. You can see exactly where your inventory is and move it to where you want it without a lot of hassle. It seamlessly meshes with the rest of the system to make it easy to offer the consumer “buy anywhere and pick-up anywhere” convenience.
You can give your customer what they want, how they want it.