Why You Need Integrated Web Fulfillment
If you haven’t discovered it by now, the world of retail is changing. The Internet has become a major part of many businesses’ ongoing operations and many traditional brick-and-mortar retail shops are either closing shop or learning how to open up new channels online. They have to. Amazon and eBay are beating their socks off, so you either learn to compete on the same playing field or go by way of the dinosaurs.
Web fulfillment is the name of the game.
That term may scare some retailers, but it’s a necessary part of life in the 21st century. If you don’t do it right, then your online retail operations become a different business than your offline brick-and-more operations. You really don’t want to do it that way. You want them integrated.
For that reason, ChainDrive has introduced a cutting edge Web fulfillment solution that integrates your online operations with your brick-and-mortar operations. There are some very important reasons why you want to do it that way. One of those reasons is that your merchandise replenishment levels will go up and down based on how you fulfill orders. If you’re not careful, you’ll end up selling all of your product online and not have any for your brick-and-mortar stores.
When you run a retail business that relies on customers ordering products that you have in your warehouse (that is, you don’t have a separate warehouse for filling those Web orders), then you need to have accurate counts on your products. ChainDrive will help you with that.
Integrated Web fulfillment is about making your entire retail operation work as one unit, not as separate units. Your online operations are not more important than your brick-and-mortar operations, nor are they less important. Your entire business is important. Therefore, you need a solution that will integrate easily into the system you’ve spent years developing off line.