Are You Prepared For Device-Agnostic Shoppers?
Okay, time for a pop quiz: How many devices do you use to access the internet?
Most people don’t care which device is available. What they care about is getting the information they are after. If the phone is convenient, or the tablet is at hand, or the desktop is right there, then that is the device that’s used. Right? What that means is the label “device-agnostic” applies to most of us. We don’t care about the device. We care about the results.
That means the retail management of yesterday won’t work with today’s device-agnostic shoppers. Web order fulfillment has to be able to happen on a mobile device or a desktop computer or any combination of device that was accessed during the shopping period. A shopper might search for an item that the person next to them during their commute was praising. That search will likely happen on a smartphone. At the coffee shop on break, a tablet or laptop may be used to research reviews and prices. After work the shopper might even walk into a brick-and-mortar store to see the item in real life. Then later in the evening the actual purchase might occur on a secure desktop at home.
Retailers Need To Be Both Device- and Channel- Agnostic
In order to keep that possible customer engaged, the retail site has to be able to maintain contact no matter how that customer is accessing the store. But if the retail management is siloed in separate channels, what happens is a frustrating shopping experience. Frustrated shoppers go somewhere else.
Cross-channel CRM needs to be able to happen on any device and any channel — focused on the results and agnostic or indifferent to the mode. ChainDrive’s web Order Fulfillment component gives you the flexibility to meet your customers where they are at and get results by providing a seamless shopping experience.