The Top Advantage of Web Order Fulfillment
Most retailers today need to have an online presence in order to stay in business. This opens a lot of ways for retail business to succeed, but it also is fraught with ways retailers can fail. The Web Order Fulfillment component of ChainDrive’s Integrated Retail Management Solution is designed to avoid all the possible failures by allowing all the information about your inventory to be visible, no matter where it is. Orders can be filled from a vendor, warehouse, or store and consolidated, as well. Shipping can be direct to the customer or to a store for pickup.
This allows the customer to deal with your retail business as one entity, and that is the top advantage of Web Order Fulfillment.
The Advantage of A Single Entity For Your Business
When a retail business is comprised of isolated channels, the customer has to deal with each channel as a separate entity. This multiple-personality is burdensome, to say the least. There are more opportunities for mistakes, and less loyalty is generated since the interchanges are disconnected. Your web store becomes one entity, the brick-and-mortar store becomes another entity, customer service and corporate headquarters are two more.
When the customer can interact with your business as a whole, the relationship is established and reinforced no matter how many ways that customer is connecting.
ChainDrive has designed a software suite that makes Web Order Fulfillment an integral part of a whole solution that includes all the channels and facets of retailing. The CRM (Customer Relationship Management) tool, for example, allows targeted engagement whether online, mobile, or in person–an experience that has consistency and generates loyalty. Take a look at what is possible with ChainDrive.