Create Connections With Customers Through Technology
The technological tools that retail managers have today are amazing. With a mobile point of sale, for instance, sales staff can immediately have real-time inventory status on anything being sold. That item can be looked up by style, product code, or description and reserved to be transferred from any location across the chain. Making the sale right there, by the empty shelf where the customer hoped to find the item, is customer service that makes a connection.
Two Sides To Connecting With Customers
Technology has some good points, but it also can have some downsides. People who read about massive data leaks and identity theft are naturally concerned when they realize their information is in a retailer’s database. Many folks dislike being pushed to get credit cards or other promotions that are available. Some have even stopped being customers if a sales associate is too insistent.
But the other side of the problem is the pressure the sales associate experiences from managers to cross & upsell. Desperate to meet quotas that might not be realistic, they follow a script instead of listening to the cues from the customer. Training staff to use mobile devices that give them the tools to provide stellar service is the first step in solving this issue. Realistic quotas are the next step. An accurate analysis provides the way to set goals that do not cause an avalanche of problems stemming from wrongly applied sales pressure.
Without the customer’s data, the offers they would actually be interested in are never seen. But people need to trust that their information is stored securely and that it will not be used in ways they dislike. Giving staff the freedom to offer promotions and services without pressure means that customers can enjoy a store experience tailored to their level of comfort regarding offers. That comfort usually leads to requests for targeted offers via the medium they prefer, and the sales associate who has a mobile point of sale can update their preferences immediately.
ChainDrive Equips & Supports Your Connections
Connecting with customers through technology requires professionally designed software and support. ChainDrive’s Mobile Point of Sale software is part of an integrated retail management solution that enables your business to function smoothly while connecting all the dots across the entire enterprise. Connect to your customers with ChainDrive and watch good things happen.