How Mobile Point of Sale is Different
The rise of mobile e-commerce is one of the most drastic things to have happened to retail sales in a long time. Internet shopping was a big step for most retailers, but mobile changed the game. And we’re not just talking about shopping for items you want to buy then going into the store to buy them. We’re talking about actually purchasing items through the mobile phone interface. This is the future of retail, like it or not.
Mobile point of sale (POS) presents a few opportunities for retailers, but it also has its challenges. First, the opportunities:
- Product Search – Your employees can now search your inventory on the spot from their mobile phones. That saves them, and the customer, a lot of time.
- Customer Relationship Management – Your sales associates can now look up customer information from anywhere in the store using mobile data.
- Clienteling – Customer interaction in the age of mobile is much more robust. Your employees can now engage with customers through mobile and build brand loyalty.
- Customers Can Check Out Any Time – By allowing employees to check customers out at any time during the sales process, from anywhere in the store, you increase productivity and manage your employees’ time better.
- Customers Have More Control – With a kiosk, you can allow your customers a way to search for products in the store, empowering them to find product without sales assistance.
If the opportunities aren’t powerful enough, what about the challenges? How does mobile point of sale change the game for real?
- Paradigm Shift – This is an extreme paradigm shift that some older employees might reject or have a problem adjusting to.
- Integration with Brick and Mortar – Customers no longer have to visit your store to buy what they want. That doesn’t mean you should abandon the storefront. Your challenge is to integrate mobile POS with your normal operations.
- Technology Failure – Let’s face it, sometimes technology fails. But if you have a system that is highly efficient and it allows your employees to be more productive, then it’s a huge win for your retail store and chain. Always have a backup plan in case something does go wrong with your technology.
In today’s retail shopping experience, customers expect immediate response to their needs. You can meet that demand with mobile POS.