The Top Reason To Integrate POS and Price Management
There are many reasons why an integrated retail management solution is vital for today’s business environment, because there are many facets to successfully managing a retail business. But of all the many reasons, the biggest factor is the point of sale since that is where the money happens. If you are not bringing the customers to purchase your product and making them happy about that purchase, you will lose future business.
Don’t Discourage Your Customer
A customer who brings an item to the register expecting one price is not happy when told the price is much higher since the promotion hasn’t started or just ended. All promotional material should clearly state the beginning and ending dates and any restrictions that apply. Confusing signage and multiple price changes in the clearance zone can be intimidating, too. Many shoppers will walk past a sale that looks like it won’t be worth the effort. That same customer is pleased when their loyalty is recognized and affirmed with a discount when they show their key fob. They will cheerfully sift through a clearly marked rack of clearance items if the pricing is easy to interpret and shows up at the register. The best way to keep variables in pricing consistently integrated with the register is an automatic process that does not rely on manual intervention.
Pricing and POS Integrate With ChainDrive
The promotional rules manager in ChainDrive Price Management allows complete control over promotional campaigns. This conditional logic-based tool allows you to make the rules that determine your profit at the point of sale without making an unhappy customer who gets discouraged at the register. Your POS is aware of all changes and automatically applies what is appropriate. The top reason to integrate pricing and POS is to keep customers coming back.