How To Manage Gift Cards
Every retail business has a few things in common. No matter what vertical or channel you serve, you still run promotions. You may run new customer promotions, favored customer promotions, specific product promotions, geographic promotions, seasonal promotions, or other types of promotions. But one thing is for sure: You’ll need a way to manage those promotions.
ChainDrive’s Point of Sale module is the perfect solution for promotions management – no matter what kind of retail business you have.
One tool that many retail businesses have found successful regarding promotions management is the gift card. There are, of course, a ton of ways to manage your gift card promotions successfully.
Gift cards and gift certificates are great ways to encourage more purchases. Especially at holiday times like Christmas, Valentine’s Day, Easter, and other religious holidays. Even birthdays and anniversaries present great opportunities for additional gift sales throughout the year. If your customers don’t know these items are available, then they can’t purchase them.
That’s why we recommend putting a small sign on your counter at the point of sale. Gift cards are often last minute purchase items for some people.
Another way to encourage gift card sales is to put kiosks of gift cards near the point of sale. A rack full of gift cards make purchasing easy. And it wouldn’t hurt to send out a flyer to your preferred customers to let them know that you have gift cards available. This works really well when you first introduce them.
If you’re looking for an easy way to manage gift cards, try our point of sale solution. It’s the perfect solution.