What’s POS Got To Do With CRM?
Your point of sale system is where your company meets its customers in the middle. It’s not just the place where you make sales and turn a profit. It’s also the place where you get to know your customers so that you can serve them better – now and in the future.
In order to achieve the goals and receive the value of a true POS system, you need a way to manage your customers better. ChainDrive is here to do that.
By integrating your CRM assets with your POS system, you can view your customer information on the back end, analyze it, categorize it, and utilize the data to create meaningful promotions as well as to plan future marketing campaigns. In other words, the customer information you find sacred is not just available to the sales force that collected it, but it’s also available to your marketing department and other key people throughout your retail organization.
With promotional rules, you can establish targeted sales and promotional campaigns for particular classes of customers. For instance, you can offer big discounts to people who spent more than $10,000 in your store over a particular period of time.
You can also break out your new customers – say, people who have made fewer than five purchases – and offer them an incentive to bring them back.
The ChainDrive point of sale component is flexible and intelligent. It also has features for product look up and workforce management, among other things. When you’re ready to take your POS transaction management to a higher level, let us know. ChainDrive was made for retailers looking to grow.