Why Things Go Wrong At Your Point Of Sale
The point of sale has gotten increasingly complex. As that complexity grows, it increases the potential for profitable things like improved, personalized service and more. But optimizing your point of sale cannot be done when your data infrastructure is inadequate. Outdated equipment doesn’t function with the capacity and speed you need to have today. Staff training needs to be suitable for the extremely important job your staff faces every day, that of being the face of your business.
What good does data do if you can’t do anything with it? Inadequate data infrastructure might collect data without enabling an easy way to access it. The information from your online sales may be sitting in a silo waiting for someone to manually collect if for a monthly report. Inventory updates may happen regularly but they may not happen in real time, and in today’s retail environment that is not regularly enough to be efficient. Customer information that is scattered across siloed channels doesn’t provide an accurate view of customer activity.
When a customer wants to tap their phone to make a purchase, can they do it? If shoppers have better access to information about products on their smartphone than your sales staff does, you have a problem. Mobile points of sale, real-time inventory access, and the ability to update customer accounts are possible in other stores, are they possible in yours? When your staff has a question, how quickly is an answer available? The type of equipment that is used in your establishment determines the level of functioning your business is capable of maintaining.
The most influential person in your business, when it comes to your customer, is the person who is interacting with them. If that person does not understand their value in your organization and is not confident about using the tools they have been provided with, they will not be able to do their job effectively. Training must include role play using updated software and equipment with emphasis on the situations they will face. Since customers have sophisticated expectations, staff needs to be able to meet those expectations at the point of sale and beyond.
The ChainDrive Point of Sale component is a complete, intuitive and accurate solution that is fully supported and. With ChainDrive, you can start to get things right at your Point of Sale.