Analyze Social Media Interactions For Greater Effectiveness
Retail Analytics has always been an important part of managing a retail business. After all, if you don’t know what’s going on, how can you manage it? It is essential to have a grasp of financial and operational data. For many businesses, adding an analysis of social media interactions might seem superfluous, but it really isn’t.
Today’s retail customer is active on social media and expects their shopping to be a seamless multichannel experience that includes a certain level of engagement with the brands they purchase. Meeting retail customer expectations will require an analysis of your unique customer base, and that includes the way they interact with your business on social media.
For instance, if your customers don’t respond much to Twitter posts but leave comments on your Facebook page, there’s a good chance that investing some more time on Facebook strategies will be more profitable, if those strategies take your customer’s preferences into account. An analysis of customer surveys, focus groups, etc. will provide the best ruler to measure your effectiveness, because it is based on the real input your customers provide.
Point of Sale is no longer the end of the journey for retail analytics. Today it is necessary to assess the ongoing relationship and level of engagement desired by your customers and develop effective strategies based on the clues you have in their social media interactions with your brand. Otherwise, those one-time loyal customers drift off to retailers who give them what they want.
Utilizing ChainDrive’s built-in business intelligence gives you the ability to transform your data into cohesive plans of action, for your social media campaigns and more. This is because you can look at the entire body of both historic and real-time information and analyze your unique data effectively.