Will Your Sporting Goods Store Get An Olympics Boost?
The Winter Olympics are just around the corner, and a lot of the population will be watching their favorite athletes compete. People will be discussing triple-axels, half-pipes, and skeleton runs as if they were one of the judges. Little kids will decide they want to learn to skate, big kids will decide to go snowboarding, and grownups just might go out and do it all. Winter sports are a great family activity.
The changing seasons of sports retailing are always something that should be on a manager’s radar. You know that there will be the regular turnover of seasonal sports, any school or professional teams you deal with, and the occasional extra bump that an event like the Olympics can bring.Â The World Federation of the Sporting Goods Industry (WFSGI) predicts a boost from Olympic and World Cup coverage in this Reuters article, saying that there has been a shift to more active lifestyles.
One of the striking things about sports is the way a competitor has to stay in the moment. All the practice and coaching is past, only the current conditions and reactions matter during the contest. At that moment, every asset of skill and strength must be available for success.
It isn’t too much of a stretch to say that the same principle applies to sporting goods. The point of sale is the same sort of moment, isn’t it? If the customer sees the product they want, in the size they need, at the price they can afford, you both win. All the past decisions came into play to get to that moment. If the product they want, need, and can afford isn’t there to be sold, you both lose.
ChainDrive is perfect as a sporting goods retail management system because it can be configured exactly how you need it to work. It is designed to handle the diverse seasonal product data and let you analyze every facet of your business in user-defined functionality. We offer great support to help you get the software you need set up the way you want. And we stick around, continuing to offer that support when you call.