3 Steps to More Traffic to Your Footwear Retail Store
Footwear retailers need feet. That is, you need people walking into your retail stores, trying on your shoes, and walking out with at least one pair. That’s how shoes are sold. But the selling start long before the customer walks in the door.
In this day, there are a number of factors that go into closing the sale in footwear retailing. Below are three of those factors and how your retail chain can make the most of them.
- Auto replenishment/allocation – Having the right merchandise at the right locations is key to selling more shoes, boots, and sneakers. If your specialty is women’s shoes, then you need to make sure you have the latest fashion models, all the right sizes, and the favored colors for the community you serve. The same goes for men’s shoes. Do you cater to professional men, blue-collar workers, athletes, or all of the above? Get your inventory right and you’ll sell more shoes.
- Seasonal management – Having the right shoes for the season is also necessary. In the winter, for instance, you might stock more cold weather boots. In the summer, you may have more sneakers. Depending on your clientele, seasonal fashions could range from professional footwear to athletic footwear. Manage your seasons well and you’ll sell more shoes.
- Intelligent size analysis – One sure way to lose a sale in the footwear business is to not have the right size. You can have all the right styles, vendor merchandise, colors, and more, but if you don’t have the right sizes for your clientele, they’ll go somewhere else for their footwear. Make sure you are up on the sizes and keep in stock a good selection of each size for the popular footwear you sell.
Footwear retail is a competitive business. It’s just as easy to lose a sell as it is to gain one. So make sure you do a proper size analysis, manage your seasons, and keep the right amount of the right shoes in stock at all times.