4 Way Jewelers Can Run a More Efficient Operation
Jewelers have a tough task. Besides being retailers, they’re also in the business of creating new products, appraising precious jewels, and making people happy. Here are four ways to be more efficient at running your retail jewelry operation:
- Manage Customer Relationships More Effectively – The key to making people happy in the jewelry business is to know what they want. To that end, you need a solution that will allow you to capture personal information at the point of sale. You should know more than names, addresses phone numbers. You need to track purchase history and spending amounts so that you can gauge a customer’s interest before they do.
- Track Your Inventory – Not only should you know what you have in stock, but you should know its status from the time your order it to the time you sell it. That includes special orders, custom orders, and repair parts.
- Manage Warranties and Serial Numbers – High-dollar items like jewelry come with warranties and extended warranties. You’re not just selling a piece of merchandise. You’re selling luxury, happiness, and a long-term commitment. That commitment includes you being involved in that customer’s life for a very long time. So you need a way to manage warranties in the event that customers come back to you to exercise their rights held within those documents. And you know they will.
- Track multiple actions and cases simultaneously – The jewelry business is complex. Customers order expensive luxury items, have them replaced and sometimes repaired, and then ask you to create special products for them. You need to be able to manage cases, customers, products, complex orders, and other constantly moving parts. Even repairs get tricky, and you need a way to manage them front to back.