4 Ways Home Decor Retailers Could Fail
There are, of course, more than four ways that retailers can fail. The business of selling goods for the home is one that is complex and individual home decor retailers have unique issues. This is why software for home decor retail is an essential foundation to build a business on. But failing to provide a range of pricing, failing to listen to customers, failing to anticipate future needs, and failing to motivate staff are four reasons that can be overlooked when assessing what could be improved.
Failing To Provide A Range of Pricing
When setting up displays, offer alternatives in both higher and lower price ranges. Shoppers can ask staff about what goes into making a piece of furniture cost more or less and decide which features are important. Providing a range of pricing gives instant comparisons and confidence about the purchase because the shopper had a way to evaluate the item. Many times a mix of high and low range accessories will spur impulse buys, too.
Failing To Listen To Their Customers
Concerns about sustainability, fair trade, wellness, and allergies are legitimate reasons to choose one type of furnishing over another. When you can collect preferences and target the concerns of your customers, you can provide what they are looking for. Customer service representatives and the people on the sales floor usually have a very good idea about the things that customers are looking for. These sources of information are ignored at the peril of the business.
Failing To Anticipate Future Needs
Aging in place, multipurpose furnishings, and working from home are going to become more common in the future. Since many home furnishings are purchased with the idea of being used for a long time, pointing out the potential benefits of different styles will help shoppers identify their own future needs. These are great blog topics for your site, too, because the content is evergreen and useful beyond the posting date.
Failing To Motivate Staff
Motivation comes from feeling confident about your abilities and knowing you will be rewarded for your effort. For home decor sales staff, it’s tricky to split commissions accurately unless there is a reliable way to keep track of what is happening. Training opportunities should go beyond the products you sell and include using the technology available to equip the staff. ChainDrive Home Decor not only enables split commissions but also can provide mobile POS and CRM access.