Apparel Retailers Must Get These Things Right
Apparel is a deeply personal category. Even if everybody always dressed in the same uniform there would still be variables of size and fit. Fortunately, this is not the case. Since we have the opportunity to choose from a wide variety of color, style, size, and fit it makes sense that apparel retailers must carry the selection that their particular customer base is looking for. Within that selection, there must be the right fit for the individual customer and if it doesn’t fit, your return process needs to be as painless as possible.
The Right Product Assortment
The more you know your customers, the more you know what they will be wanting to wear. Retail analytics software enables you to identify trends, consumer behaviors, and the patterns in their purchasing history. ChainDrive’s integrated retail management solution streamlines collecting all that data and analyzing it. This gives you to tools you need to eliminate poor sellers and carry the product assortment that your customers are going to buy.
Ultimately, the right product isn’t the right thing unless it fits. Whether it looked good online or looked good on the rack, trying it on is the final indication that this particular item is what you want to put on your body and wear in real life. No matter how many measurements were made or reviews were read, trying it on determines the fit. So what happens if that fit is not going to be acceptable?
The Right Return Process
ChainDrive’s Integrated Retail Management Software makes the return process streamlined, too. Your customer will be pleased that returns were so easy and have no problems with future purchases because if it doesn’t fit, they know the return process will work for them. Your employees will be equipped to process the information immediately and updates will be in real time.
Apparel retailers need the right software to operate their ever-changing business successfully. Just as the fit of apparel has to be right for the customer, the fit of the software has to be right for the retailer. Having the right product assortment and the right return process are only two of the many things you can get right with ChainDrive. Our software for apparel retailers is designed to fit apparel retailers and you can have it customized so that your fit is perfect.