ChainDrive Gives Specialty Retailers A Custom Fit
Specialty retailers have a specific slice of the retail market and that slice is profitable because it targets a specific need for consumers. Pet stores and eyewear providers or those offering electronics, arts & crafts, or lifestyle products each fall into the category of “specialty retail” but each type of retailer is actually very different. Every specialty retailer has specific needs beyond the basics of retail management software. Specialty retailers need management software that equips them to meet the unique challenges of their specific slice of the market.
The Strength of Differentiation
The strength of specialty retail is its differentiation. Consumers seeking eyewear, for instance, have confidence in an eyewear provider that specializes in providing prescription glasses or other eyewear products. Knowing the business focuses on eyewear gives confidence that staff and inventory will be able to fit the specific need of the customer.
In the same way, a pet store sales associate is expected to know more about pets than the staff in an average big box store. Pet stores are expected to stock products that may not be available elsewhere. The focus of the specialty retailer means the wider inventory of a big box store may not be available but a deeper selection of the exact products customers look for is on hand. This difference is the strength of specialty retail.
The Value of Customization
This strength of specialty retail requires software that is flexible enough to be customized to the exact requirements of the business. Some may need to handle exam results, others might have to deal with insurance claims, warranties, or multiple SKUs. Since each specialty market is different, each specialty retailer needs the specific retail management software tools that fit the business today and can continue to fit in the future.
ChainDrive offers retail management software for specialty retailers that generally will meet most of the requirements of this unique market. ChainDrive also offers the ability to customize a free live or online demo of our integrated retail management solution so that the specific pain points and requests can be addressed and all your questions about the platform can be fully answered individually.
Since specialty retailers have focused on custom-fitting the requirements of unique slices of the market, specialty retailers should have the custom-fitted retail management software ChainDrive provides.