Customer Experience Drives Ecommerce
The number of people who are shopping online is growing faster than retailers are keeping up. If you don’t have a way to seamlessly update inventory and purchase details, those online shoppers will shop elsewhere because the data infrastructure is insufficient for the task. Fortunately, ChainDrive’s ecommerce Gateway links and integrates your webstore and the rest of your business so that customer experience is positive.
Accurate Updates In Real Time
When an online customer finds an item that they want, they may want to have it shipped directly to their home. Or sometimes, that customer is in a hurry and would rather come into the brick-and-mortar store to buy it if they know it is on the shelf. Can that customer see if you have it on that shelf? Can they see what the price will be? If they decide to have it shipped to their home and it needs to be returned, can they do it easily at the store or must online purchases be returned using a completely different system?
Superior Customer Experience
Today’s customer has options when it comes to shopping. That means that the retailer must provide a superior customer experience, one that makes sense and is consistent no matter which channels are accessed. One example of the multi-channel customer experience is BOPIS.
Buy Online Pickup In Store (BOPIS) can be a great way to encourage customer loyalty because they can shop online, make their purchases, pick up the order in the store, and immediately return it if needed. While they are in the store to pick up an order, there’s a good opportunity to pick up other things, too.
But when those customers come into the store, how easily can they pick up their order? Customers who are in a hurry do not appreciate having to walk to the back or ask someone where to go because signage is poor. Queue management must be easy to understand and flexible to adapt to changing numbers during peak seasons. Adequate staffing and accurate order fulfillment cannot be overemphasized because the interaction with staff and the satisfaction with the order determine whether this shopper will buy again.
Providing options like BOPIS requires that data flows smoothly between the web front end and back end operations. The ChainDrive ecommerce Gateway has been designed to do this and much more, adding a superior customer experience to your online presence.