Customer Experience Drives Ecommerce

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2 Responses

  1. You bring up good points about how the online experience and in store experience merge. You might create an easy online shopping system, but if they opt to pick the item up in store and it’s not easy to do, the overall experience is ruined.

  2. Phu My Ford says:

    So great , One example of the multi-channel customer experience is BOPIS.

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