Do Specialty Retailers Need A Social Media Team?
All retailers need a social media presence today. Why? Because your customers are on social media and ignoring social media is a good way to miss connecting with them. Since specialty retailers focus on a smaller segment of the market, missing a customer connection is not something you can afford.
Adding social media to your own list of things to do is not going to be successful in the long run. Even if you have the technical skills, coming up with the creative ideas you need is hard to do consistently. Putting those ideas into an effective marketing strategy takes time and effort. Do you have what it takes to do all that and still run your business?
Delegate, Delegate, Delegate
In today’s retail reality, social media and related marketing is something that is perfect for delegating. And in today’s retail reality, social media management is multifaceted:
- Content strategy — what type of content will your business offer?
- Marketing planning — where are your strategies going?
- Conversion optimization– what is your sales funnel like?
- Storytelling — who are you reaching with your message?
- Analytics — how is your plan working out?
- Customer service — when do your customers get your responses?
Your specialty retail business is focused on offering specific products to people who need things they can’t find just anywhere. Social media is a perfect way to get your business known and create a market for what you offer but it has to be done correctly.
The Team Advantage
When you delegate, you also are focusing on specifics. Most people aren’t good at everything that needs to be done in order to make social media work for their business. Even if someone were good at it all, they can’t do what a team can do. Teams have the advantage of letting individuals contribute their strengths where other team members might have weaknesses. By bringing together people who can do different parts of the job, you get more than one employee could give you in a single full-time position.
Adding new tasks to an existing employee’s job description only works if you can make their job easier to do. ChainDrive Specialty Retail provides the infrastructure that does exactly that. It also lets your new team work together effectively because they can see all the details they need.