Face The Challenge Of Eyewear Retailing
Eyewear is a category of specialty retail that must integrate medical needs with fashion trends. For example, a woman who just turned 65 and is on a Medicare plan that includes vision might need help to figure out what this new insurance will cover. She also will need help deciding which frames look best on a changing face and which lens options will be wisest with her changing prescription.
Another customer could need completely different services or products, like contact lenses suitable for sports participation or help navigating a frightening diagnosis of keratoconus by recommending a specialist. Every person who comes to an eyewear retailer needs more than glasses — they need service that can be as unique as they are.
Individualized Services Require Superior Data Handling
Each of the customers theorized above have specific needs that your staff must be trained to recognize and address. Insurance is challenging and many customers trust that your staff can figure out what is covered and what would need to be paid for out of pocket. Most appreciate suggestions on frames that will be attractive. Athletes need to be able to see in order to be their best. When a vision problem strays into a medical diagnosis, like keratoconus, the customer needs to understand what is involved.
ChainDrive Specialty Retail
The software you use has a direct effect on the service you are able to provide. ChainDrive specialty retail software components are integrated with the professional platform and fully customizable. This gives you the flexibility to adapt to changing insurance needs, specific sports requirements, and referrals. You can keep track of the trends and features that your inventory needs to reflect and much more.
- Multiple SKUs
- Work orders
- Special promotions
- Exam results
- Insurance claims
All the data that an eyewear retailer must handle enables that specialty retailer to focus on specific needs of the individual customer. Without the ability to utilize your data, the service you provide is inadequate because you cannot connect the random information you hold and create a solution. ChainDrive Specialty Retail already has many of the features an eyewear retailer would need to provide comprehensive service to each of your customers. In addition, the software can be customized so that it perfectly fits your business, just like that perfect pair of glasses you hope to sell tomorrow.