Helping Customers With Winter Footwear Woes
During the winter months, footwear retailers need to do more than have shoes and boots on the shelves. In the winter, customers have specific questions about fit, maintenance, and storage of the winter footwear they need. Providing the answers in your store and on your website will keep those customers loyal.
Finding The Proper Fit
Winter footwear usually has to fit bulkier socks. Toes need room to wiggle so circulation stays good. Diabetics in particular need to be aware of specific dangers like irritating seams and man-made materials that make feet sweat. Every customer needs to be aware of the difference that soles make in walking on icy surfaces and staff can help them choose wisely.
Training staff to properly fit individual customers makes your store their go-to place for finding winter footwear that properly fits and will keep their feet warm and happy.
Maintaining Winter Footwear
Stocking waterproofing supplies, insulating insoles, and cleaners to remove de-icing chemicals guarantees repeat customers who trust your advice. Providing handouts, site information, and the needed supplies to keep your customer’s purchase in good shape will be appreciated. Knowing they can maintain their investment will encourage the purchase of higher quality footwear.
Solving Storage Challenges
Winter footwear is bulky and it normally will also bring snow, slush, and grit into the house. Wet boots and shoes must be cleaned and dried or there will be problems later. A space inside the door where people can take off their outdoor footwear and deal with it properly is a good idea. In most homes, a bench and a tray or rack to dry boots are welcome. If you don’t plan on offering boot trays or drying racks in your store, offer suggestions on where to find the right storage solutions that will fit the situation.
Keeping The Right Inventory
Helping customers with winter footwear woes is a good idea but it isn’t enough. Footwear retailers also need to keep the right inventory for their particular customers in stock. ChainDrive Footwear has been designed to give shoe retailers the tools to do this and more. Seasonal assortment management, like winter footwear, is complex but ChainDrive provides the data infrastructure and management tools to handle complexities like mismatch management, intelligent size analysis, replenishment, and allocation with ease.