How Does Your Jewelry Store Feel?
The customer who walks into your jewelry store is going to be interested in what inventory you carry, certainly. But jewelry is a retail market that is primarily about feelings more than anything. It is important that the jewelry store feels good because the ambiance of your store has an effect on sales.
The Effect of Your Set-Up
Is your store set up from a shopper’s standpoint? Many times photographs will reveal a disturbing factor or show that things are really not as nice as you’d like them to be.
How easy is it to see things? Are the counters at least 42 inches high so people don’t need to stoop? Is the lighting appropriate, with a softer overall effect and highlighted cases for display? Are the aisles comfortably wide? Do you offer a nice place to sit and browse through your online offerings? Do you offer kiosks positioned around the store showing promotional videos so that customers can be engaged despite a busy time?
How clean is your store? Flooring choices, doorway mats, and the cleaning schedule all make a difference in how clean the facilities are and that affects how it feels to a customer. Even restrooms make a difference in the “feel” of a business so make them part of the conscious design of the store set-up.
The Effect of Your Staff
The people you hire make a huge difference in the way your jewelry store feels because a carefully designed facility cannot make up for poor personal interactions. Security guards are good because they make shoppers feel secure. Grouchy, intimidating security guards don’t have the same effect because shoppers feel unwelcome.
Staff who aggressively push sales create shoppers that want to go somewhere else. Staff who are busy talking to each other or looking at their phones have the same effect. But staff who can listen to a customer and offer suggestions that fit the budget and show a variety of options will usually make many sales. Utilizing software that equips staff to provide all of the services and products you offer creates a win/win situation.
The Effect of Your System
The foundation of any retail business is the system employed to manage it. ChainDrive’s Integrated Retail Management software for Jewelry Retailers has been designed to provide a solid, secure, and flexible foundation for your business. When the system is running smoothly, the products and services you offer make shoppers feel good about your store and become loyal customers.