How Important Is Online Presence For Local Jewelers?
The local jeweler has a unique advantage because they are a familiar part of the neighborhood. Familiar and trusted, many of the older generations will turn to the local jeweler first for appraisals and repairs. But even the older generations are now going online for information and to connect with family members. Online presence is important for jewelry retailers because today’s jewelry customer is online before they walk in the door.
Local Information Must Be Accurate
Every mention of a local jewelry retailer must be accurate online because this is your public face. People look up your hours, your services, your location, your contact information, and reviews from their cell phones when they are out and about so what they find determines where they go. Keep an eye on directories that can be changed by anybody who wants to edit an entry because that is often where inaccuracies start.
The types of service you offer and the products you sell are helpful but a link to call your store lets the searcher speak to you immediately so that questions can be answered. Most people will have their first impression of your business from whatever comes up online.
Social Media Must Be Optimized
Social media can be a great way to let people know what you have. Instagram and Pinterest need good photography because they are image-based. Facebook pages need updates and interaction to stay relevant. Whatever social media platform becomes popular next, savvy jewelry retailers have plans to be active so that people keep their products in mind.
Social media requires active participation and analysis in order to be useful. Customer relationship management strategies should include this potential asset because where your customers are online, you should be online too.
Website Strategy Must Be Comprehensive
Most of today’s shoppers expect to be able to order online and have shipping options and a host of information available. But a jewelry retailer’s site can be much more than a shopping destination. Information on the care of various types of stones, links to interesting articles about the types of jewelry you carry or how it can be repaired and customized are content that is evergreen and always good. Contact information, links to your social media, and blogs are usually expected to be on a business site because today most people go online first.
ChainDrive Jewelry provides the software that makes you effective both online and off.