How To Earn Trust With Mobile Marketing
Consumers today are wary of sharing their personal data because the news is full of stories about how that data has been misused. But consumers will gladly share their data when there is a clear personal benefit to opting into your program. They trust your business when they understand how that data will be used and when they can adjust their preferences for contact. Mobile marketing is welcome when the consumer trusts the retailer but without that trust, it is viewed as irritating at best and harmful at worst.
Clear Personal Benefits
Why should someone ask for your mobile marketing? What do you offer that makes getting an alert or reminder worth the interruption? These are questions you must be able to answer when asked if your mobile marketing campaigns are going to be desirable.
- List the benefits of receiving in-store discounts, barcode coupon offers, and other positive points you plan on offering.
- Display these benefits prominently on your site and in your stores so customers are aware of their potential.
- Make the personal benefit of opting into your mobile marketing program clear and attractive.
Comprehensible Data Policies
Everybody’s eyes glaze over when confronted with multisyllabic reams of small print policies on the use of their personal data but nobody wants their personal data to be abused because they missed a clause. While you may need to keep the legal language, add some simplified bullet points that can make your data policies easy to understand.
Control Over Contact
Every time you contact someone electronically, you can remind them they have control over that contact if you keep a permanent “unsubscribe” option at the end of the message. This simple step is a reassuring reminder of their control over the contact you make in the future. Sometimes life circumstances like a divorce or loss of a child mean certain marketing offers will be painful. Giving your customers the ability to choose and change what they are interested in deepens their loyalty because it strengthens their trust in your brand.
With ChainDrive Mobile Marketing, you have the data integration and the tools to optimize your mobile marketing efforts and give your customers the clear personal benefits, comprehensible data policies, and control over contact that earns their trust and increases their loyalty.