How To Grow Into Your Footwear Potential
There are many changes that have affected the footwear retail industry and keeping up with those changes is imperative if you want to stay competitive. At times, it can feel like you are trying to run in shoes that don’t fit if your data infrastructure is inadequate. The secret to growing the potential of your footwear retail business is having a professional, integrated software platform designed for footwear retailers that fully utilizes your capacity now and can adapt to change as you grow in the future.
Fully Utilize Your Capacity Now
How tight is your inventory control? If you are not able to see exactly where everything is in real time, it isn’t tight enough. ChainDrive enables you to keep track of all the data in real time so you know exactly what is happening in every channel or store and can make wise decisions. Utilizing your capacity fully requires the tools to perform intelligent size analysis, advanced replenishment & allocation, and the ability to manage performance, inventory, products, etc. at every season and in every location. That takes a data infrastructure that is centralized and integrated for efficiency.
If you aren’t able to fully utilize your capacity now, you will not be able to adapt to change as you grow.
Adapt To Change As You Grow
Failure to adapt is one of the biggest reasons footwear retailers run into trouble. For instance, as your market expands online the types of customers you have will change. How sensitive are you to those various groups? Social media comments have caused firestorms and damaged retailer reputations because someone was offended. A simple way to avoid this problem would be to improve your customer relationship management by adding some focus group surveys. A panel of shoppers who are offered an incentive like a coupon for giving their views on upcoming ads can be helpful.
The challenge of adaptation is in discerning what you should keep and what you should change. Blindly transforming everything in your footwear business means that you lose loyal customers and gamble on getting new ones. The only way to discern what should be changed is by having a comprehensive view of your data and the ability to analyze it for decisive action. ChainDrive Footwear is designed to give footwear retailers the ability to do exactly what they need to do so they grow into their potential.