How To Keep Footwear Customers Loyal
Today’s consumer has many more choices for footwear than your retail location can possibly stock. This could be a discouraging thing for footwear retailers but it does not have to be because ChainDrive gives you the software tools to offer a seamless experience integrating the many channels that consumers use to shop and the personalized service you offer in your store.
Your Software Must Fit
The type of software you use in managing your business has a direct impact on the experience your customers have with every channel your business has. Today’s footwear retailer can offer their product on multiple channels like your own ecommerce site or a third party marketplace but the information needs to be updated in real time. Product descriptions, availability, reviews, pricing, etc. can change but every change must be reflected accurately so that consumers who are researching products have the correct information. ChainDrive’s integrated approach enables this type of fit because the data infrastructure keeps track of all your information in real time.
When your software fits your business, you can do things like carrying less duplicated inventory since orders can be pulled from any store and sent where designated. Sales staff can provide expert size analysis in the store and order exactly what the customer needs, including delivery to the store or the home. Returns from online orders are no problem because all the data is stored in the same secure base.
CRM Must Fit
Customer Relationship Management must fit both your business and your customer. ChainDrive equips you to do things like cross-channel promotions and mobile marketing campaigns that fit your customer’s preferences. You can offer in-store promotions, merchandising and prices that fit the trends of your core audience, and much more.
People are picky about what they put on their feet because when your shoe doesn’t fit, life is challenging. Finding the right footwear with the right fit at the right price is also challenging. When footwear retailers can meet their customer’s hopes and expectations there will be an automatic resolve to shop where there was a successful fit the last time.
ChainDrive meets your own hopes and expectations of finding software that fits because ChainDrive Footwear has been designed to fit the unique, specific needs of footwear retailers. Using our software equips you to have a footwear business that meets your customer’s hopes and expectations so that they are loyal.