Including Guests In Home Decor
Every year around this time, the reality of overnight guests, dinner guests, party guests, and other sorts of guests spurs last-minute runs to the store. Home decor retailers should be prepared for questions like,
- “What kind of furniture will give me storage for extra blankets?”
- “Where can I keep my extra party supplies convenient and still hidden?”
- “Is there a way to make the man-cave nicer for game day?”
- “Are there guest bed options that don’t involve actually having an extra bed?”
- “How do I prepare a guest room that will be welcoming and thoughtful?”
A retailer has to think about the seasons ahead in order to be stocked correctly. On the other hand, the customer has usually not been thinking that far in advance. You can prepare your staff for questions like these by equipping them to provide the service and products your customers seek.
Look For Windows Into Your Potential
The more insight you have into the customers who come into contact with your business, the easier it is to make connections. The sales funnel starts with windows, windows that show what you offer and what your customer wants. An excellent way to start adding a hospitality-conscious factor to your home decor retailing is by brainstorming with your staff. What kinds of questions have been asked in the past? What potential issues can they see coming up this season? Taking note of their insights gives you one window into the needs of your customer.
Another window is provided by analyzing your customer relationship management data. ChainDrive for Home Decor is a great way to do this. The centralized database enables the integration of all your channels and the complete history of every customer so you can see purchasing trends and identify possible cross-selling opportunities.
Perhaps the most important window of all is that which shows your inventory. When your staff is equipped with ChainDrive on a mobile device they can see exactly what you have. The ability to look up products by features like “storage” makes it simple to find what a shopper wants to see. The ability to transfer from other stores, create special orders and offer shipping or pickup often clinches the sale. You can help your customers include guests in their home decor by showing them what is possible with the inventory you have on hand.