Local Online Jeweler Wanted!
How many of your customers visit your online store before they come through your door? How many look up your hours on their phone? Jewelry is a category of retail that looks good on a screen but sells better in person. ChainDrive Jewelry equips you to be effective in every channel so that you are your customer’s first choice both online and local.
Meet Your Customers Where They Are At
Even a person who is planning to come into your store will appreciate being able to research and browse online. If your site has links to interesting articles on the history of engagement rings, interactive features that let the shopper see the possibilities within their budget, reference articles on the care of jewelry, and a way to explore your inventory that’s good. Having a site that is easy to explore with listings of all the services you offer is good, too. If your contact information and hours and product listings are kept up to date, that’s even better.
Some couples want to look at engagement rings online to get an idea of what to look for. Most couples want to actually try that ring on before making an investment.
Nothing Replaces Trying It On
Jewelry is a luxury item for most people but it is a luxury that can be found in many price points. Having the ability to look at what is available and try on different items can make a difference when deciding on a purchase. Putting mirrors and good lighting in your store so that shoppers can hold up earrings to see the effect is a good idea.
Placing a well-lit rotating display in a dark corner turns that corner into a destination. The ambiance of your shop has a direct effect on sales so make sure it is as clean and sparkling and welcoming as possible.
Manage Every Channel Effectively
Jewelers deal in details. From appraisals, custom orders, and repairs to warranty, serialization, and case management ChainDrive provides the software platform that integrates and optimizes your details on every channel. ChainDrive Jewelry makes your business more effective in the local brick and mortar store but also in your global online presence.
Be the local online jeweler your customers are looking for and they will keep coming back for more.